dBrand is a rising company that has flourished in the new age of phones. With glass becoming a popular material on the back of expensive smart phones, people want to make sure that material doesn't get scratched or become damaged because fixing that is also very expensive. So this company produces skins that are applied to the phone to protect it from scratches that we run into every day. This company has a very interesting tactic, however.
If you check out dBrand's social media accounts, you'll find many fans. Dig a little deeper and you'll find some posts from dBrand themselves but the content in those posts is slightly less conventional than other companies. Rather than playing nice and being civil on their social media accounts, dBrand can be ruthless. Posts with vulgar language, problematic statements, and other customer throw outs. What's interesting about this tactic is that most people would be horrified at this kind of post, yet there are thousands of followers that love this kind of content and actively support the company for their posts as well as the way they handle customer service.
I think this company is able to continue on because its target audience is younger people who love this kind of reaction from companies. Older generations are used to companies bowing down to every complaint while I believe younger generations tolerate it a little more. The above image is an example of a fan of the company actually asking for this kind of treatment. dBrand does this that are out of the ordinary compared to other companies and for some reason their fan base is large enough where they can get away with such vulgar language.
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