Billboards

Billboards are something we see frequently and they are almost everywhere we go. Just on my way to Subway for lunch today, I walked past 10-15 billboards (for the record, I'm counting store signs as billboards; image below as an example).

Taking the above example into consideration, I found it interesting how many different signs there are and how each one is unique to the store that it belongs to. I would think that the rules regarding store signs is that it has to be representative of the store it belongs to, but unique enough to stand out from the rest that surround it. So there would be a lot of things to consider such as font, color, how much text, images, what kind of content to display, etc. That's a genre I constantly think about as I pass signs and billboards.