Web Content as a Genre

Web content is something we run into everyday. There are many different forms and styles of content on the web and each one has to deliver something unique in order to separate itself from the rest of the crowd. Yet, there's a mission for each website and in order to complete that mission there needs to be a layout that is both effective in displaying the information of that website and in getting users to do something with that site either through interacting with it or whatever it is the owner of that content needs audience members to do.

Jumping back to the La Crosse Distillery Company, you can see how their style is transferred to everything involved with the company, whether that be their menu, history pamphlet, website, etc. Everything they create fits the company's standard format in order to make sure that any piece read by a potential customer can recognize the company and its branding.

Taking a look at their website, you can see their style almost immediately. The color scheme is the same and the stories they include continue their signature theme of being local to La Crosse and the resources around this city. Their website is clean and the content is targeted to be to the point. The classy feel of the restaurant can be found in their website as well and that's how they get people to recognize them in any format.

Take a look at this page on their website and tell me that this doesn't feel fancy: https://lacrossedistilling.co/fieldnotes-gin/

The sharpness of the images and the clean/easy-to-read just drives that classy feel across. You can tell that everything they do is carefully thought of and I think that's what makes them high class.