One of the tasks of a cashier at Menards is to do our best at selling Extended Protection Plans for specific items that Guests are purchasing. This has always been a challenge for me because most of the time I can only get "okay, so this item qualifies..." out before the Guest interrupts me with a crisp "no." You can definitely say that my skills at selling EPPs are pretty darn low and I don't think John Menard is too happy with me for that, but I honestly blame the Guests because they don't even let me finish my sell phrase before they answer. That's my excuse anyway.
What I need to do if I want to sell more EPPs is figure out a way to catch the Guest's attention right away. They typically here the phrase "this qualifies for" and they immediately reject the idea of an EPP. They're right for denying it because they can just return it and Menards will most likely honor that return. So what do they have to fear and why do they need this EPP? They don't really, it's just a way for Menards to make more money. That doesn't deter me from my mission though because them buying those gives our store a better rating which brings good things to us employees.
This gets pretty tricky because I'm trying to get someone to spend more money and that's not what everybody wants to do. I have to convince them that this EPP is going to make them sleep better at night knowing their product is covered for damages and other miscellaneous things that could happen. I haven't been able to think of anything yet, but I'll certainly need to utilize some of the tools from this course and my rhetoric courses because this requires the art of convincing others to do something they didn't originally want to do.
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