Genre of Sale Items at Menards

I run into this issue frequently at Menards where a Guest comes up to the register and believes that something is on sale for this price, but what the Guest misses is that the sale comes after you mail in a rebate to get the sale amount off. This is a tactic used by Menards to get people to buy something because they feel like they are saving money, which only happens when that Guest mails in the rebate form with their receipt and then it takes 6-8 weeks to get that rebate back. What's worse is that the rebate can only be used in a Menards store so really Guests are saving money at all. They are just keeping the money within the Menards circle.

I define that as a genre because it's a type of writing that only exists within retail stores. The language is carefully chosen to get Guests to think that they would be wasting their time to fill out this rebate and then wait 6-8 weeks all for $1. It's clearly written, but it's worded to sound like a lot of work so the rebate dies away and Menards still makes money. So are you really saving Big Money at Menards? The only saving Big Money is John Menard and he has PLENTY of money as it is.